We released our latest Satisfaction Tracker last week — the 2010 U.S. Broiler-Health Satisfaction Tracker. It’s a comprehensive look at purchase decision drivers and vendor performance/image in the U.S. poultry-health market, specifically coccidiosis-control products, growth promotants and vaccines. We also explore trusted sources among the target group (live production & technical personnel) as well as media usage. It’s a must have for anyone wanting to get a read on the marketing activities (and success!) of the competitive market. Call or email Greg Rennier for more information. (click here to see our entire research schedule)
The summary from my recent Poultry Confidence Index that appears in the October edition of WATT’s PoultryUSA:
Confidence remained high, with even the low numbers only slightly below normative levels. After reaching the proverbial summit, our most likely expectations are for maintenance or decline. Luckily, it looks as if any decay will be gradual & mild rather than a steep cliff. The best news was a positive outlook for jobs & investments as this strong one-two punch could sustain the industry for the near future. The turkey industry bears some additional watching as the forecast was not quite as rosy.
We recently kicked off our 2010 Broiler-Health Satisfaction Tracker with delivery in early December. U.S. poultry-health suppliers can learn about their customers’ media usage and decision criteria as well their own (and their competitors!) strengths, weaknesses and image. Clients have greatly valued the addition of a net promoter score. As always, contact us (see below) if you have any questions, comments or further needs.
We released our latest schedule of U.S. multi-client poultry studies back in June. We update this list every six months to aid in our clients’ planning & budgeting processes. As always, contact us if you have any questions on these studies or how we might serve your needs. Click here for our latest research schedule.
Rennier Associates Inc has combined its poultry expertise & knowledge with the global capabilities of Ipsos Forward Research. We are excited about the expansion capabilities of our leading tracking studies as well as custom research. This is a win-win situation for clients looking for a full-service partner. Click here to read more.
We hope you like our new website. We designed it to deliver the essential information in a one-page format. Remember that we are always available to provide more information on how we can help you achieve your informational and strategic needs.