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Smartphone usage in poultry industry

A WATT-Rennier Poultry Confidence Index poll shows 68% of respondents use a smartphone, and more than 97% participate in social media.

The U.S. poultry industry has not only adopted smartphones for email, texting and web surfing but also is heavily engaged in social media websites, based on a survey of the WATT-Rennier Poultry Confidence Index panel.

Following are highlights of the survey conducted in August:

  • Sixty-eight percent of PCI respondents use a smartphone, with Blackberry usage at 30% leading other smartphones.
  • Thirty-two percent of respondents do not use a smartphone.
  • Business email tops the smartphone usage purposes at 91%, while 77% of respondents use smartphones for business texting.
  • Thirty-nine percent of respondents use smartphones to track pricing data, and 32% use smartphones to access social media.
  • Leading social websites included LinkedIn (97%) and AnimalAgNet.com (91%).

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