A WATT-Rennier Poultry Confidence Index poll shows 68% of respondents use a smartphone, and more than 97% participate in social media.
The U.S. poultry industry has not only adopted smartphones for email, texting and web surfing but also is heavily engaged in social media websites, based on a survey of the WATT-Rennier Poultry Confidence Index panel.
Following are highlights of the survey conducted in August:
- Sixty-eight percent of PCI respondents use a smartphone, with Blackberry usage at 30% leading other smartphones.
- Thirty-two percent of respondents do not use a smartphone.
- Business email tops the smartphone usage purposes at 91%, while 77% of respondents use smartphones for business texting.
- Thirty-nine percent of respondents use smartphones to track pricing data, and 32% use smartphones to access social media.
- Leading social websites included LinkedIn (97%) and AnimalAgNet.com (91%).
The Agricultural Marketing Service of the USDA recently released their annual report – Poultry Market News & Analysis: Annual Statistics Summary – 2010. It contains 101 pages of tables & graphs detailing the U.S. poultry market. It’s a valuable research for anyone with an interest in U.S. poultry. I’ve put a copy of my website for easy retrieval … just click the link above.